Protecting the Environment

Serving fewer animal products and more plant-based meals will help combat climate change, through reduced carbon, methane and nitrous oxide emissions.

It also conserves precious planetary resources such as clean water, fertile land and habitat for wildlife, as animal agriculture is the leading cause of biodiversity loss, species extinction and a major cause of water pollution and poor air quality.

Good for Business

Participating in Forward Food is good for business as plant based-meals can reduce costs, because nutritious meat-free foods such as fresh vegetables, grains and pulses are usually cheaper than animal products.

Health and Wellness

It will also benefit people’s general health and wellness, as diets high in fruit and vegetables reduce the risk of developing cardiovascular disease, type 2 diabetes and obesity

Everyone Can Enjoy

Plant-focused menus are more inclusive, as everyone can enjoy plant-based food whilst observing most health, ethical or religious dietary requirements.

Help Animals

And, of course, serving less meat, eggs and dairy will help to spare animals from suffering in factory farms, creating a more healthy and humane world for all.

Experts agree

Our diets have been focused too heavily on meat and not enough on plant proteins. Forward Food is a way to begin to balance the scales by giving plant-based foods a more prominent place on today’s plate.

"[A diet that has a] higher proportion of plant-based foods compared to animal-based foods is linked to lower risks of dying from heart disease and stroke."

"The future of health care will involve an evolution toward a paradigm where the prevention and treatment of diseases is centered not a pill or surgical procedure, but on another serving of fruits and vegetables."

"If everyone in the US ate no meat or cheese just one day a week, it would be like not driving 91 billion miles or taking 7.6 million cars of the road."

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