EatKind is a campaign to encourage people to begin their journey to protecting the planet, animals and their health by cutting down, or cutting out, animal products and embracing plant-based foods.

As consumers we all have the power to create change. You can stand up for a fairer, kinder food system every time you sit down to eat.

Across the globe, millions of people are giving their bodies a boost, helping to spare animals from the misery of confinement in factory farms, and contributing to a more sustainable future by making compassionate eating choices. By reducing or replacing consumption of animal products, they’re helping to create a healthier and more humane world. Will you join the EatKind movement?

Act Now: Start by taking the EatKind pledge today!

By taking the EatKind pledge you can also choose to receive plant based recipes, news and tips for plant based eating.

Martin Freeman wants us to Eat Kind

EatKind is supported by one of Britain’s best-loved actors, Martin Freeman, who says:

“When it comes to solving huge issues like climate change and animal suffering, it’s easy to feel helpless as an individual. EatKind empowers us all to realise that by making simple changes to what we put on our plates, we can help animals, protect the planet and benefit our own health—whilst enjoying delicious and nutritious food at the same time.”

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